Selling Your House
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As a seller, not only are you entitled to know what’s going on with your listing, you NEED to know what’s going on with your listing and what’s being done to secure a successful sale. As your REALTORS®, we provide you with the following detailed services:
MULTIPLE LISTING SERVICE (MLS)
Your property will be added to the Fresno County MLS providing maximim exposure to real estate professionals. Plus, you'll receive a copy of your listing so that you'll see what potential buyers are seeing, providing a great opportunity to correct inaccuracies (after all, mistakes do happen!) in the listing early so that problems can be avoided later.
ASSIGN THE LOCKBOX TO YOUR PROPERTY
The lockbox contains the physical key to your property that agents access to show your property. With modern technology, the lockbox can be assigned specifically to your property so that we’ll know exactly when agents access the lockbox to show your property to buyers (or preview your property for future buyer interest).
MLS CLIENT PORTAL
You need to know the activity of similar properties in your neighborhood… when one comes on the market and for how much (active listing), when an owner of one receives and accepts an offer (pending offer), and when one sells (SOLD!). The MLS Client Portal provides you with up-to-date information on the activity in your neighborhood to help guide the marketing of your property.
MLS “HIT" TRACKING
When an agent or the public views your MLS listing, a “hit” is registered and tracked. As does assigning the lockbox to your property and keeping a yard sign call log, MLS hit tracking provides valuable data on the interest your property is generating.
BROKER OPEN HOUSE
Your property’s listing will be featured and discussed with agents of Realty Concepts and will, if appropriate, be included on an Open House tour specifically held for agents to preview your property to maximize exposure.
PUBLIC OPEN HOUSES
Open Houses are a great way to expose your property directly to the public. If appropriate, a minimum of two Open House events will be scheduled during the first 30 days of your property’s listing.
TECHNOLOGY & PRINT MEDIA PROMOTION
With 90% of buyers using the Internet to shop for a home, utilizing a variety of technologies is essential. An Internet presence will be created for your property and your property will be promoted in The Fresno Bee's Real Estate Showcase magazine.
NATIONAL WEB SITE EXPOSURE
Your property will be featured on a variety of national web sites, exposing your property to buyers throughout the country.
Your neighbors are a great source for potential buyers. Canvassing your neighborhood with informational flyers lets your neighbors know your property is for sale and provides them the opportunity to “pick” their new neighbor.
AGENT/CLIENT CONTACT & FOLLOW-UP
Communication is key! All too often, after the yard sign goes up, communication stops. You’ll stay informed of your listing’s status via weekly contact and updates.
“STATE OF THE LISTING" MEETING
Within 30 days of your listing’s activation in MLS, we’ll meet face-to-face to discuss strategies as we move forward with successfully selling your property. Again, communication is key!
ATTRACTING THE RIGHT BUYER
Marketing your home is one thing… attracting the right buyer is another. Submitted offers will be thoroughly vetted to determine the strongest offer which directly correlates to the success of your escrow and ultimately the successful sale of your property.
ESCROW & WHAT TO EXPECT
Congratulations! You’ve accepted an offer for your property, and it’s time to open escrow. Escrows can be complicated—they involve a maze of forms, disclosures, contracts, inspections, appraisals, and so much more. It can be overwhelming even for the seasoned individual. Although you need to remain informed regarding the progress of your real estate transaction, you shouldn’t have to become proficient in real estate! As REALTORS®, we understand the escrow process and controlling it from beginning to end provides the highest likelihood that it will progress smoothly and close as scheduled, allowing you to focus on the other important aspects of your life.
Hiring the right person for the job of selling your property is critical to realizing your goal: a smooth and successful transaction. So, are you ready for your next step? Click the link below to complete a home selling questionnaire or call/email us and let's get to work!